Privacy Policy

1. Who is the controller

Luup Software LTDA, CNPJ 571.571.672/0001-74, is the controller of the data handled on this site (luupsoftware.com). For anything about this policy or your data, write to contact@luupsoftware.com. This is also the channel of our data protection officer.

2. What data we collect

• Contact form: name, email, company, service of interest and the message you write.
• Diagnostic: your answers about your process and the contact details you give.
• WhatsApp: if you message us on WhatsApp, your number and the conversation stay with WhatsApp and with us, under its policy.
• Site measurement (only if you accept cookies): pages visited, time on site, device and browser type, where you came from and button clicks, collected by Google Analytics.
• Technical security data: IP address and access logs, handled by the site's hosting and by the reCAPTCHA check that protects the forms from bots.

3. What we use it for and the legal basis

• To answer your message, prepare the first conversation and, if there is interest, draft a proposal. Legal basis: steps preliminary to a contract at your request (art. 7, V, LGPD).
• To protect the forms from spam and abuse. Legal basis: legitimate interest (art. 7, IX).
• To understand how the site is used and improve it, with Google Analytics. Legal basis: your consent (art. 7, I), which you can withdraw at any time.

4. Cookies

The site only loads Google Analytics after you accept in the cookie notice. If you decline, no measurement cookie is activated. You can change your choice at any time under "Cookie preferences" in the footer.

5. Who we share it with

We do not sell your data. We use providers that handle data on our behalf, such as site hosting, email delivery, Google (Analytics and reCAPTCHA) and WhatsApp. Some may store data outside Brazil. In those cases we look for providers with safeguards compatible with the LGPD. We may also share data when the law or an authority requires it.

6. How long we keep it

We keep contact data for as long as needed to handle your request and the commercial relationship, and afterwards for the period required by law, where there is one. Measurement data follows the retention set in Google Analytics. You can ask for deletion sooner.

7. Your rights

Under the LGPD you may at any time ask for: confirmation that we handle your data, access, correction, anonymization, blocking or deletion of unnecessary data, portability, information about who we share it with, and withdrawal of consent. To use any of them, write to contact@luupsoftware.com. You may also complain to the Brazilian data protection authority (ANPD).

8. Security

We use technical and organizational measures to protect data, such as encrypted connections (HTTPS), restricted access and checks against automated submissions. No system is fully immune to failure, and in the event of a relevant incident we will notify you and the ANPD, as the law requires.

9. Children and teenagers

The site is aimed at companies and does not knowingly collect data from anyone under 18.

10. Changes to this policy

We may update this text. The date at the top shows the latest review, and important changes will be announced on the site.